Whatever Happened To Buck Mason After Shark Tank?

Erik Allen Ford and Sasha Koehn’s “Shark Tank” pitch reflects the Buck Mason ethos: simple, unadorned, and to the point. The duo enters the Shark Tank seeking $200,000 for 8% equity in Buck Mason and trots out some of their signature tees, denim, and Oxford shirts. “They’re cool now,” Koehn says of the classic styles, “they’ll be cool 50 years from now.”

The co-owners explain the sales model is direct-to-consumer, sold mainly on the Buck Mason website. Customers can buy single items or opt for curated packages of three to six pieces — an ideal setup for indecisive shoppers who want ready-made outfits. At $135 for jeans, $24 for t-shirts, and $88 for button-down shirts, Buck Mason’s clothes aren’t the cheapest on the market, but Ford and Koehn insist that for durable, American-made products, they’re a great value. Customers seem to think so too. Buck Mason has netted $300,000 in sales in eight months, and 38% of their customers reorder again. Of that 38%, 10% have repurchased more than three times.

Nevertheless, the Sharks have their misgivings. Not wanting to get involved in retail, Mark Cuban and Lori Greiner drop out. Daymond John thinks the company’s valuation is too high and exits as well. Kevin O’Leary offers $200,000 for 50%, though that’s too big a share for Ford and Koehn. Robert Herjavec offers $200,000 for 25% plus a $100,000 line of credit, but the guys turn him down too. They ultimately leave “Shark Tank” without a deal.

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